Elevate your business. Expand your impact. Maximize your revenue.
I work with ambitious gym owners and fitness entrepreneurs to create group fitness programs and personal training systems that are uniquely yours—and wildly profitable.
Schedule a Free Consultation
1. Free Intro Call (20 minutes)
Let’s connect and see if we’re a good match. This no-pressure call is your opportunity to share what you're building and explore how we might work together.
$0
2. Strategy Session (30 minutes)
Fast, focused, and results-driven. We’ll dig into one key area of your business and you’ll leave with practical, actionable steps you can implement right away.
$295
3. Deep-Dive + Business Assessment (30 minutes + prep)
Before we meet, you’ll send over materials (schedules, offerings, pricing, structure). I’ll review and prepare a high-level analysis. During the call, I’ll walk you through targeted strategies to improve performance and profitability.
$750
Ongoing Monthly Consulting: Rates vary based on project scope.
Customized for each client based on scope, access, and deliverables. I take on a very limited number of ongoing clients to ensure deep support and strategy execution.
Why Work With Me?
I’m not another generic business coach—I’ve done the thing you’re trying to do.
I built and ran three distinct fitness studio brands at the same time, in the same market—and made them all successful.
I opened and sold a business in under a year for more than double the profit.
I helped launch Peloton Row nationwide, shaping the strategy and structure of an entirely new product vertical.
I’ve worked with Marriott, Power-Pole, SOHO Cycling, LA Fitness, BEST Fitness, Lenus, and Sole—advising on everything from group fitness operations to revenue optimization.
Whether it's developing standout programming, building trainer development systems, or improving your margins—I've done it. Now I help others do it better.
How I Can Help You
I specialize in working with independent gyms and small chains (typically 3–6 locations) looking to:
Design signature group fitness formats that drive traffic and retention
Revamp personal training systems to increase revenue and consistency
Build trainer education and development structures that grow talent in-house
Create brand-aligned wellness offerings that go beyond what your competitors are doing
Identify low-effort, high-impact wins to immediately improve your bottom line
Whether you need a single consultation or full strategic support, my goal is simple:
Make your gym stand out—and make it more profitable.
Waiting too long to ask for help is how most businesses fail.
The biggest mistake I see? Owners waiting until revenue drops, staff leaves, or the culture is cracked. By then, it’s expensive—if not too late. Smart leaders invest before the cracks show.
A few quick-fire tips:
If your group fitness classes aren’t full, the format is broken—not the people.
Stop copying competitors. Your secret weapon is originality with structure.
Don’t overthink marketing if your product is weak. Fix the experience, then advertise.
If your personal trainers aren’t producing revenue, your systems aren’t either.
→ Don’t wait. Book a strategy call below:
Real Advice for Real Business Owners
